With a growth of 7.5 % in 2009-2010, an increasing middle class of 300 millions inhabitants and the youngest population on earth, India is a key-player in the global economy and represents an enormous potential of development for European companies.

More importantly, India’s foundation is strong: proven political stability, inflation under control, robust banking system and healthy foreign exchange reserves. Being the largest democracy in the world, the second most populated country, the size of the whole of Europe on the world map, India is being looked up to by every nation today.

However, to set up a business in India is a challenging proposition on account of the diverse dynamics at play and the way things work here.

The work culture in India is a contrast to that observed in the West. Often, it takes much longer for a transaction to turn around than it does in the West and one has to look at a mid to long term viability for a business.
Close and frequent supervision is required to keep up the momentum which is difficult to monitor from a long distance.